Blog
What we have learned building Google and Meta campaigns for service businesses — the math, the mistakes and the parts most agencies skip.
Latest · October 1, 2026 · 4 min read
There is no magic number, but there is a method. Here is how to work backwards from your average job value, close rate and cost per lead to a Google Ads budget that can actually produce results.
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September 28, 2026 · 4 min
Lead marketplaces sell the same homeowner to four contractors at once. Here is what that does to your close rate, your pricing and your week — and what an exclusive lead system looks like instead.
September 24, 2026 · 3 min
A lead is a name and a phone number. A qualified lead tells you the project, the budget, the timeline and the location before you call. Here is why that distinction decides whether advertising feels like a win or a waste.
Rather talk it through?
Bring your average customer value and current lead sources. SiteSpark Media will tell you honestly whether paid advertising is worth doing right now.
No high-pressure sales call. The point is to work out whether there is a realistic opportunity to work together.
